How did Greggs conquer the High Street?

Any of you guys heard of Greggs?

Sacha - You must have visited Greggs once or twice when back in the North West?!!!

Have a read of this article and watch the video - some key issues surrounding Marketing, positioning and the "R" word - Recession!

http://news.bbc.co.uk/1/hi/magazine/8330573.stm

Have your say - Lads, can anything beat a Sausage roll and a pastie for lunch?

Greggs has twice the number of outlets as Starbucks, and 200 more than McDonald’s, it is “by far the largest food-to-go operator on the High Street,” says the deputy editor of British Baker magazine. As household budgets have been squeezed, Greggs’ brand of comfort food is enjoying a boom.