13C - Take a look at this very interesting article.....

The recent success of Yum! Brands

http://www.economist.com/businessfinance/displaystory.cfm?story_id=14770143

This article talks of a culture change & a strategical repositioning.

All very relevant for the Unit we are covering, it talks of a corporate culture, diseconomies of scale and the need for innovation......

Read and save guys, its a good one!!!!!!!